What if you are holding the last iPhone ever made?
What if the 3G-S looked no different than the 3G?
What if the 4G looked no different than the 3G-S and so on...?
What if all iPhones looked the same from now on?
What if it didn't matter that the iPhone could be made 1/16" thinner next year?
What if it didn't matter that the iPhone could be produced in a host of different colors and metallic finishes?
What if the design could not be improved upon?
What if Apple stopped releasing new iPhones?
What if you could expand the capabilities of the iPhone infinitely through software?
What if there were a billion different apps available to download instantly?
What if you could plug-in new hardware modules to extend the capabilities even further?
What if you could send in your iPhone to have the internal components upgraded each year?
What if you subscribed to the iPhone instead of owning it?
What if the iPhone was guaranteed for life?
What if you never bought another phone?
What if Apple really decided to think differently?
by Robert Fabricant, VP of Creative at frog design
Donnerstag, 11. Juni 2009
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